Video streaming has been growing rapidly, with services like Netflix and Amazon offering hundreds of millions of titles to download.
But according to the video streaming industry, this trend will soon be reaching a tipping point: With the proliferation of 4K and HDR-capable TVs, there is less and no more time for watching videos.
“With 4K TVs, video playback is becoming more and more complex,” says Brian R. Stumpf, president of the Video and Audio Equipment Manufacturers Association, which represents video producers.
“There is less time to watch content.
There is less content to watch.”
For some, that means more time to catch up on a TV series, or take a trip to the mall.
“When the time comes, you want to spend time with your family and your friends,” Stumpff says.
“If you can only watch a few hours at a time, you’ll feel drained.”
As consumers increasingly switch to streaming services, there are a variety of reasons why they are watching less and fewer movies.
Here’s a look at some of the biggest reasons why people are skipping out on the most popular video formats.
A lot of time is spent on appsInstead of waiting for content to download, users are streaming their favorite movies, TV shows and other content to the web, which often takes less time than downloading the content.
“The video streaming app is a very good way to watch,” Stumptf says.
And apps have become easier to use over the past decade.
“People just use their phone to watch movies and TV shows, and it’s pretty easy to find,” he adds.
“Now, you can actually find a movie in the app, but it may take a couple of seconds to find it.”
Users have no time for more than one deviceThe average American spends more than 10 hours a day streaming media, according to a survey by Nielsen.
And that time can easily be spent browsing the web or watching ads.
With more apps and the Internet of Things increasingly replacing a television set, people are now able to watch the same content on their smartphone or tablet at the same time, and for longer.
The result: The average user has less time in front of the TV, Stumpft says.
“There is more time in the house for video viewing,” he says.
If you don’t mind skipping commercials, it’s a win for consumersThere are plenty of reasons people are choosing to skip commercials, but the main ones are: They’re annoying and can take away from a film’s quality.
And they add to the bill for paying for cable, streaming services and the like.
Stumpf says that consumers are paying more for TV shows because of these reasons.
“For people who have a good amount of time on their hands, they don’t want to pay more money for cable or streaming services,” he explains.
“And for people who don’t have time on a weekend, they are less likely to want to watch that content on a Sunday morning.”
As streaming services become more popular, Stumpss company expects the gap between content consumption and time spent watching will widen.
“We expect that over time, the amount of video consumption will be more and less important,” he predicts.
“It’s kind of like watching Netflix on the weekend, except it’s more expensive and people are less willing to pay for that.”
That said, he says the trend isn’t limited to consumers.
“What’s happening with people watching more movies is also happening with TV shows,” Stumps says.
In the last 10 years, consumers have spent more time watching television shows on mobile devices.
But Stumpfts optimism is tempered by the fact that while streaming services have taken off, TV watching is not.
“You’ll see a decrease in time spent on TV, but not a decrease for TV watching,” he notes.
And while some people are spending more time on the couch, other are streaming less.
“While the average person has more time available to spend watching movies and video on a smartphone or a tablet, that is not the case for many of the other consumers,” he points out.